It never ceases to amaze me how the world connects. The “dots” we create as we meet people, take on new experiences and generally make our mark on the world often join together to create startling insights and opportunities.

One of my favourite examples of this comes from Steve Jobs. If you get a chance, watch this video of him addressing students at a Stanford University Graduation ceremony about 6 years ago.

The speech is superb – emotional and motivational. Jobs manages to make you laugh, cry and – most important of all – gets the brains (young and old) to click and tick in thought.

One part of the speech focussed on following your heart. Just doing things – that make no sense at the time. He told the tale of dropping out of college and for some reason taking a course on calligraphy. He didn’t know why he took the course – but looking back he can clearly connect this to being obsessed with getting the fonts right on the original Apple Macintosh computer. That’s why today our Mac and Windows computers have great fonts!

Steve said: “You can’t connect the dots going forward, you can only connect them going back.” That was the only part of his magnificent oratory that grated with me. Entrepreneurs can’t say can’t – and you can’t say can’t to an entrepreneur! I think building a Personal Network is the strategic pursuit of creating the dots with a view to making those connections work.

Anyway, this week’s “small worlds” in my life.

1. I bought a book that I’d had my eye on for a while – “Just My Type” by Simon Garfield. I’m not a designer – but I do like fonts. I’d seen the book reviewed – and a skim through in the bookshop convinced me it would be a fun read. I settled down at home to read the intro – and the opening of the book was about the Steve Jobs story above. I’d had it in mind as the intro for “my book” (when I finally get around to writing it!). Ah well, another excuse to not put pen to paper yet.

2. My last blog post was about Reflexivity. I’d never heard the word – and was struggling to find a meaning for it. Lo and behold, one of my twitter pals got in touch about something else – and I mentioned the word (he’s far brighter than me – so I thought he might know a little about it). He sure did:-

As it happens “reflexivity” of two types I am expert on:

– philosophical reflexivity that is concerned with the relation of concepts to experience & how they co-effect each other {example: no point in concepts of left and right if you can’t move. And that is what we find: kids with paralysis & motor difficulties don’t form spatial concepts like left and right easily}

– sociological reflexivity, especially in the work of Pierre Bourdieu the French sociologist (now dead), who pioneered the use of it in empirical studies that avoid dead ends by understanding reflexive co-relations {example: buying behaviour for Chanel No. 5 is based on idea of exclusivity. IF too many class BC&D women buy it exclusivity is destroyed & sales plummet. Therefore Chanel in the 80’s used jazz music in adverts because this put off C&D buyers & some B’s whilst A’s loved it. This re-established the “exclusivity” of their market & sales became stable again. This pattern is necessary to all long term perfume sales. Its a great example of the co-relation of cultural/economic reflexivity.}

3. My blog has been getting some serious traffic (for me) in recent weeks. I hoped it was that people had recognised my talent – but no! It’s the the release of the film – “Transformers: Dark of the Moon” that has triggered it. I wrote a post a while ago entitle “Dark Side of the Moon” – and it has managed to reside on the first page of Google’s search engine. Who says wordpress.com is no good for SEO!

The “small world” on this one is that also residing on Google’s first page for “Dark Side of the Moon” is fellow Bath Tweeter Marcus Tullius Cicer – @georgianbath!

Hoping to join the dots with my Roman colleague at a Tweetup in Bath soon…