While exploring the world of Personal Networks – I have spent most of my time “hanging out” at LinkedIn. It’s more business focussed (which I understand) – and probably more attuned to my age group. However, I do have a Facebook presence – which, as explained in previous blogs, is really there just to keep an eye on what the kids are up to (until they block me!!)
I do believe that future trends are more likely to be driven by a younger age group – and this last week I have been taking some time to try and understand the Facebook phenomena. I’ve come across two interesting bits of research – both support my gut feel that Facebook has a difficult model to sustain.
First discovery came via the chaps at the Simply Zesty. They created a very interesting blog post saying that “Facebook is trying to be too many things for too many people”. In amongst their views, they reference the work of Paul Adams – an executive at Google who researches User Experience. I encourage you to go to Slideshare and look at Paul’s presentation on Facebook, Friends and social networking in general – or scroll through below. Paul draws great analogies with the real world – and shows how the Facebook model of “friends” just doesn’t work. [slideshare id=4656436&doc=vtm2010-100701010846-phpapp01&type=d]
The second discovery came via a chance dinner conversation with a contact. I mentioned my new project and he explained his wife works for The Future Company – a leading consultancy on future facing-research and innovation. Amazing what this networking turns up…. I had a look at their blog this afternoon – and there’s an excellent post (supported by their research) on people losing interest in Facebook. Here’s a paragraph from the post that makes a very interesting point:-
“Curiously, this also tallies with a general trend that we have picked up with our Global Monitor survey this year – when asked, people in almost every country overwhelmingly expressed a preference for a small number of quality connections they can rely on rather than a large quantity of connections they can call on (levels of agreement are practically the same across all age groups as well – which you might not necessarily expect from those gregarious Millennials). Facebook’s business model is built on the opposite assumption – that people want to continually add as many contacts as possible (and then lump them all together in the same group as their ‘friends’).”
I’m beginning to draw the conclusion that developing your Personal Network Value is similar to growing a business. In commerce, we’ve all met (and occasionally been) the busy fools who chase Turnover (Revenue) & Activity – with no eye on Profit (Income) & Value. It seems to me that currently Social Networking is mostly about the race to get more contacts – but I believe this will soon be replaced by a more mature view of developing a small, quality network to help personal growth and value.