Logging in to LinkedIn this evening – I was greeted by a LinkedIn Poll. Not been asked to participate before – and the question was relevant (sure they’re watching me!)
There were 4 options:-
1. Practical Support
3. Information & Advice
4. Prestige & Status
Needless to say – you guessed it … I responded “Networking”. As it turns out, of the 189 responses so far – 66% agreed with me (or I agreed with them!).
No real surprise there – but what’s great with this LinkedIn service is that they give you the ability to drill down/cross tabulate the responses. The most fascinating statistic was the age analysis. At one extreme 83% of the 55+ age group give a thumbs up to Networking – but surprisingly less than a third (29%) of 18-24 year olds went for Networking.
Maybe the Twitter/Facebook generation is not as Personal Network focussed as we think?
And equally “stereotypical” are the stats segmented by Job Title. Biz Dev execs rate Networking at 83% – whereas those Finance guys have it down at 33% Networking/33% Practical … and the final stereotype Marketing is 71%/0% Practical!! Go figure…
Check out the stats for yourself at LinkedIn Polls. Would be interesting in how you read the stats!?